Saturday, November 23, 2013

Dear "5.4 Star" Tesla, Tone Down Hyperbolic Hype, Love NHTSA

Dear "5.4 Star" Tesla, Tone Down Hyperbolic Hype, Love NHTSA

Encapsulating all that is wrong with the raise-your-stock-price-by-hyperbole-alone strategy of most new 'tech' firms, Tesla's recent claim of a "5.4 Stars - out of 5" safety rating from the National Highway Traffic Safety Administration (NHTSA) perhaps takes the biscuit. But as Jalopnik reports, the NHTSA is not standing for the lies anymore and has issues a statement explaining to car-makers that NHTSA does not award higher than a 5-star rating - advertisers should avoid "double" 5-star rating, numbers greater than 5, and using the terms "perfect," "safest," "flawless" or "best in class" are misleading. What will Elon Musk do now?

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